On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. For Nike innovation is one of the cornerstones of its Triple Double Strategy (2X) announced in 2017. Among young women, aged 25-34 and 35-49, Nike’s innovation efforts also are gaining ground, while Adidas’ is losing among this demographic. For 42% of men and 31% of women, Nike is the top “fashionable/on trend” brand. While Adidas is holding its own against Nike, it is not advancing and Under Armour is rapidly losing ground.

Source: Forbes May 23, 2019 15:11 UTC