“We have a joint consumer and they want access to our brands,” Hill said of retail partners during the interview. Nike is spearheading its outdoor push through its relaunched “All Conditions Gear” line, which dates back about four decades. Hill hopes to revive Converse with a bigger focus on basketball, skating and the low-key Jack Purcell silhouettes. Nike is also fending off increasing competition from challenger brands like On, Hoka and Anta. Nike shares are down about 12% in the past year and more than half from the 2021 peak.

Source: The Edge Markets February 11, 2026 13:50 UTC