The latest model of the programme – which launched in Pakistan in 2008 and has since expanded to other markets including Africa and the Philippines – assumes a more global outlook. The artists unite to reimagine British rock band Queen’s 1986 classic, ‘A Kind of Magic’, incorporating their unique takes as global breakthrough artists. In addition to the film, each of the seven artists has also recorded their own versions of ‘A Kind of Magic’ which, together with additional exclusive tracks and behind-the-scenes footage now available on the Coke Studio YouTube Hub. “Coke Studio is a direct extension of Coca-Cola’s Real Magic philosophy,” Coca-Cola’s head of global creative strategy and content Pratik Thakar said. “It celebrates the unique ability of music to unite and uplift and provides a connection point for fans around the world to come together and enjoy a new experience.

Source: The Star May 23, 2022 10:46 UTC