Nigerian startup Trueflutter, a dating and matchmaking app for people from emerging markets, is taking a locally-focused approach to its business and making over 1,000 matches each day. Formed in 2018, Trueflutter helps people who are searching for committed relationships to find compatible partners who share similar values and backgrounds. The idea for Trueflutter stems from frustrations Ayo and brother Dare, the startup’s chief executive officer (CEO), had when trying to use Western-built dating apps in Nigeria. Early uptake has been impressive, with Trueflutter having over 40,000 users and making an average of 1,200 matches per day. It has recorded over 300,000 unique matches, with two couples getting married and 20 engagement proposals made.

Source: The North Africa Journal December 20, 2021 06:06 UTC