This year’s event will focus on financial institutions and the advertising agencies in West Africa, East Africa and Southern Africa. Access Bank, Diamond Bank, Ecobank, Fidelity Bank and First Bank are among the nominees for various categories. First City Monument Bank, Guaranty Trust Bank, Stanbic IBTC Bank, Sterling Bank, United Bank for Africa and Zenith Bank also got nominated. Central Bank of Nigeria and Bank of Ghana were also nominated in the Central Bank category. The award categories include Outstanding Television Commercial; Outstanding Radio Jingle; Outstanding Digital Advert; Outstanding Experiential Marketing; Outstanding Brand; Outstanding Brand Extension/Innovation; Outstanding Campaign; Outstanding Head of Communications; Outstanding Advert Agency and Outstanding Central Bank.

Source: The Guardian January 17, 2018 03:45 UTC