Nigerian video-on-demand (VoD) company IROKO is to pivot from focusing on African growth and target customers in North America and Western Europe as it looks to stem losses caused by, among other things, COVID-19, at the cost of around 150 jobs. Between April and July IROKO lost 70 per cent of its subscribers. While losing subscribers in Africa, internationally the company is “effortlessly growing”, according to Njoku. When people talk to me about Netflix and their impact globally, and then in Africa, I always smile. “We still believe in Nigeria, We still believe in Ghana, We still believe in Africa.

Source: The North Africa Journal August 31, 2020 10:07 UTC