Idowu further explained that the Award remains the only category that is not applied for. “The uniqueness of the Lifetime Award is derived from the fact that it remains the only category that is not applied for. Twenty-six Nigerians have till date been honoured with the Lifetime Achievement recognition, with the Nigerian Tribune being the first corporate brand to be so honoured. A total of seventeen prizes were given out to various journalists and media houses, while Tribune was presented with the Lifetime Award, being the most celebrated. Established in 1991, DAME held its first presentation in 1992 and has grown to become Africa’s most consistent media award.

Source: Nigerian Tribune December 29, 2019 21:56 UTC