Ng'arua Kamuya/Picture courtesyThe Chief Executive Officer of 270 Degrees Sports Ng'arua Kamuya has urged the government to create an enabling environment for the private sector including country's sporting activities to thrive in a bid to generate more revenue and provide employment opportunities for the youth. In 2021, it is reported that the sports world contributed USD 100 billion towards the global GDP. "Successive governments have failed to realise the impact that sports has on a country’s GDP, with the number of jobs that it creates. “The growth will come as a result of improving economic conditions and subsequent increase in mobile and household broadband penetration. Recent increases in sponsorship and media rights reflect positive developments in the Kenyan sports market,” noted PwC.

Source: Daily Nation April 22, 2023 07:32 UTC