The study highlights the challenges faced by consumer-packaged goods (CPG) companies in product image creation, which can hinder their competitive edge in the online marketplace. Scaling image creation activities is another hurdle, as 68% of CPG respondents state they exceed their allocated budgets. The Nfinite platform now enables CPG companies to automatically produce comprehensive packshots of products, 360° videos, lifestyle and contextual imagery to bring products to life. ADVERTISEMENT“Our research and development highlight the critical role of product imagery in consumer engagement for CPG companies. This underscores the crucial role that visual content solutions can play in helping CPG companies achieve their marketing objectives and drive revenue.

Source: The Times September 21, 2023 14:00 UTC