For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price. “I think this is one of the most important launches we’ve had for Prime since Prime Video,” Cem Sibay, vice president of Amazon Prime, said in an interview. Amazon has already fiddled with prices at Whole Foods to refashion its image as wallet-busting seller of healthy foods. “I don’t know that it will be great from a profitability standpoint, but I don’t know that they really care,” she said. Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart.”

Source: New York Times May 16, 2018 03:56 UTC