In a major publishing innovation, News UK launches Nucleus Narr(ai)te, unlocking the best of premium publisher content for greater ad effectiveness and efficiency. News UK - publisher of major media brands including The Sun, The Times, The Sunday Times and talkSPORT - is delighted to announce a pioneering partnership with Illuma, the leading contextual-AI platform, to introduce a new tool: Nucleus Narr(ai)te. To combat this, News UK has undertaken a new collaboration with Illuma, marking a significant advancement in contextual tagging and brand safety. The creation of the Nucleus Narr(ai)te tool sees News UK become the first publisher to put this innovative and industry-certified methodology into practice. Richard Reeves, Managing Director of AOP, said: “This partnership between News UK and Illuma is a brilliant example of collaborative action being the most powerful tool for tackling industry challenges.

Source: The Times August 09, 2024 10:03 UTC