ENLARGE News outlets in the U.S. enjoyed audience surges this year because of their election coverage. Media companies are steeling themselves for inevitable audience declines, while hoping that election season exposure will have lasting benefits. MSNBC, whose audience has also soared, plans to continue the breaking news-heavy daytime format it used during the election season, according to a network spokesman. In a September interview with The Wall Street Journal, Mr. Trump strongly denied he had plans for a postelection media business. For example, Politico’s audience doubled since last September, exceeding 20 million unique users in the U.S., according to measurement firm comScore.

Source: Wall Street Journal November 06, 2016 22:55 UTC