A new joint venture between Premier Investment Consults, and BEHAK Multimedia, two private companies registered in Ethiopia, is set to brand and market high quality products of 500 Small and Micro Enterprises (SMEs). “The main objective of this partnership is to select best products manufacturing SMEs in Ethiopia, produce branding materials, and promote them globally. The branding materials being produced includes the production of print and digital versions of ‘Ethiopian Products Catalog 2022: Promising 500 Manufacturing SMEs Looking for Market, and Investors’, according to Mr. Woubishet. “After the production of these and other branding materials, a 365 days digital marketing campaign will be launched globally,” he said. “Meanwhile we shouldn’t ignore the challenges of the SMEs in Ethiopia just because supporting them is costly.

Source: News Business Ethiopia May 29, 2022 12:56 UTC