Liverpool City Region is on a mission to attract more major events under a new strategy agreed at today’s Combined Authority meeting. But the global market for attracting major events is becoming increasingly competitive leading to today’s approval of a more unified, proactive approach. The Liverpool City Region visitor economy is worth £6.2bn each year with events and sports tourism contributing between 10 to 15% of the total. In 2027 Liverpool , St Helens, and Knowsley will welcome the Tour de France with a stage finish in Liverpool City Centre expected to attract huge crowds. Coordination and reporting will be led by the Liverpool City Region Destination Partnership (LCRDP), providing strategic oversight and alignment across the region.

Source: Express January 23, 2026 16:23 UTC