New data from award-winning digital marketing agency LOCALiQ UK has revealed 81.3% of businesses don’t think Artificial Intelligence will lead to redundancies. From the survey, around 40% of businesses said they’ve used AI and a further 15% planned to use it in the future. Those who have used AI have seen benefits, as 68% reported an increase in the volume of output. The responses on what AI is being used for widely varied, but most used it for campaign optimisation (48%) and written content creation (47%). Nikki Broxup, Marketing Director at LOCALiQ UK, said it’s hard to label an increase in the use of AI as simply good or bad.

Source: The Herald February 01, 2024 14:27 UTC