The Cherie Blair Foundation for Women and DHL Express have launched a new mobile application to impart women with business skills in Kenya. The mobile app will be used as an avenue to help women entrepreneurs in Kenya and globally to digitise their businesses and position them to thrive in the new digital world during the pandemic. "The Covid-19 is drastically changing the way we live and work and pushing us further into a digital world. In emerging economies, mobile technology is proving to be a lifeline for small businesses, but not everyone is ready to embrace the new digital reality," said Cherie Blair, founder of Cherie Blair Foundation for Women. The app comes with a new e-commerce learning track to support users with business digitisation and aims to reach 10,000 women entrepreneurs in the country.

Source: Standard Digital July 16, 2020 06:00 UTC