New messaging, strategies can help rights groups win public support — study - News Summed Up

New messaging, strategies can help rights groups win public support — study


According to "Human Rights in Survival Mode," a study published by the Harvard Kennedy School, the inability or refusal of some groups to adjust their messaging has made human rights campaigns and the workers behind them more vulnerable to disinformation and vilification. For example, of the 30 rights organizations they interviewed, 46% had no full-time communications staff. Six, or 20%, of the 30 NGOs interviewed employed five or more communications workers. Among their other recommendations was for rights groups to "engage with, rather than avoid, the public sentiments of the populist political moment." "Rather than simply double-down on liberal progressive values, or personalize the issue to Duterte, human rights organizations can invest in more listening projects that deepen their understanding of populist publics’ fears and anxieties."


Source: Philippine Star July 03, 2021 04:17 UTC



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