Part of Kenyan Coast beaches (PHOTO: File)A new strategy by the Kenya Tourism Board (KTB) to brand the Kenyan coast and market its different zones has been welcomed by players in the industry. Read MoreHe added for example Mombasa will now be able to stand up within the broader Kenyan market and it will be easier to design different market strategies for the different brands within the destination. Dr Ikwaye explained that as a result of the branding move, the Kenyan Coast can now appeal to different markets, create destination loyalties, just and choices. On Friday, Chief Administrative Secretary, Ministry of Tourism and Wildlife, Mr. Joseph Boinnet presided over the official launch of the Kenya Coast Tourism Brand identity by the Kenya Coast Working Group. The launch involved the unveiling of the brand representing the Kenyan Coast and its various sub-brands of Mombasa, Lamu, Malindi, Watamu, Diani, Tsavo, and Tana River intending to reposition the Kenyan Coast as a destination of choice.

Source: Standard Digital November 01, 2020 08:26 UTC