The new Hastings United crest / Image from Hasting United FC Copyright: freelanceThe club said using the town's coat of arms the unique identity of the club was always in question in both a commercial and marketing aspect but most importantly the old design left them vulnerable on copyright issues. A statement said: "This change signals our intent to increase awareness of Hastings United and boost our marketing activity both locally and across the footballing landscape, with the new badge designed to represent the three lions on the coat of arms uniting together as one. Billy Wood, CEO, added: “This is a big day in the history of Hastings United, something we all have been working towards, a decision and move not taken lightly, but one that was necessary to grow our club in the manner it deserves. "When we analysed what we needed to do, we grasped the feeling among the town and supporters as of late. "The concept was determined from looking at the coat of arms and saying what do the three lions represent to us?

Source: Express May 03, 2020 18:00 UTC