Carriers and retailers have cut the price of the iPhone XS and the iPhone XS Max in China. Apple has said that currency fluctuations would see some local price changes, but the reductions of $150 on the iPhone XS and $300 on the iPhone XS Max are far larger than any changes in the yuan on the forex markets. For me, this is a direct response to iPhone sales falling twice as fast as the equivalent premium smartphones from other manufacturers. This was also the equivalent of an ’S’ year for the iPhone range - the designs of the iPhone XR, XS, and XS Max, all followed last year’s iPhone X design. Naturally the iPhone does, but so does every handset.

Source: Forbes March 07, 2019 00:00 UTC