If you follow leaks then you’ll know the hot favourite is ‘iPhone 8’ but other names to have been floated include the ‘iPhone X’, ‘iPhone Edition’ and even what would be the traditional successor: iPhone 7S. Why also call it the iPhone Edition when ‘Edition’ is currently reserved for such a niche model of Apple Watch it has zero brand awareness. When Apple announced the second generation Apple Watch what was it called? AppleOf course the fly in the ointment here is Apple’s love of the term ‘Pro’ for its most premium products, so perhaps ‘iPhone Pro’ is possible. On paper it all makes sense: iPhone and iPhone Pro, iPad and iPad Pro, MacBook and MacBook Pro.

Source: Forbes March 24, 2017 01:52 UTC