The By Mischo label which was founded by Ayla Bligh to provide work for herself and five other women in the New Zealand fashion industry recently made redundant. A New Zealand fashion label which was established late last month has already sold out of its limited-edition stock lines and had orders from the United States and the United Kingdom. Bligh said she was a reluctant entrepreneur having seen first hand the challenges of running a fashion label in this country. “Some of them worked as tailors for various labels and like me have found themselves out of work overnight. “Like most people, I was shocked to hear on the news that 90 per cent of the 11,000 redundancies in New Zealand due to Covid affected women.

Source: Stuff September 09, 2020 16:52 UTC