Fruit marketer T&G Global is starting a new business to commercialise innovative fruits, and expects to launch 50 new varieties in the next five years, including a yellow raspberry. The business, VentureFruit, will invest with breeding organisations and research institutes and lead the commercialisation of new varieties. The company recently commercialised the world’s first climate-adapted apple and has a pipeline of premium apple and berry varieties. More recently they had worked together to commercialise varieties from the Hot Climate Programme and were working on developing new blueberry cultivars, she said. Over the next five years VentureFruit would have in the region of 50 new fruit varieties that it would commercialise in New Zealand and 15 other countries.

Source: Stuff August 08, 2021 21:00 UTC