“These new masthead sites are the first products to launch off our new platform, and we look forward to revealing others in due course.”This month, Ms Boucher unveiled a corporate structure that she says reflects the strategic pivot. Stuff’s chief audio officer, Nadia Tolich, will lead Stuff Digital, which includes stuff.co.nz, Neighbourly and the company’s audio division. The company’s chief content officer, Joanna Norris, will take over Stuff Masthead Publishing, which includes the metropolitan, regional and community digital sites. “We were for many years too in thrall to the global tech giants, particularly social media, and believed that we had to play their game,” Ms Boucher said. A proposed sale to NZME fell through, and Ms Boucher negotiated a management buyout in May 2020.

Source: Stuff June 13, 2023 06:39 UTC