NEW YORK — John deBary has spent more than a decade working in New York’s cocktail scene, helping to spearhead the craft cocktail movement as a bartender at PDT (Please Don’t Tell) and then as beverage director with the Momofuku Restaurant Group. The product is part of a sober craft cocktail movement that seeks to appeal to people who want to go out and drink without the booze, and don’t mind spending a similar amount of money as they would for the alcoholic equivalents. A glass of “Ludlow Red” cost $14 at sites such as New York restaurant Dirt Candy. Ben Branson, the founder of Seedlip, said the new spirits fit perfectly into larger cultural shifts. (Reporting by Dan Fastenberg; writing by Diane Craft; Editing by Rosalba O’Brien)

Source: National Post February 07, 2020 15:00 UTC