New York Times cites improved Athletic financials for Q2 revenue gain, says they’re making ‘good progress’ on profitability
They’re trying hard to sell their “News and Games” bundle in particular, which includes NYTimes.com, Wirecutter, Games, Cooking, The Athletic, and more. The Times is in the midst of a price increase roll-out for News and Games subscribers. Currently, more than a third of its nearly 10 million subscribers have bought more than one product. “We made a number of technical and journalistic enhancements to (The Athletic’s) product in the quarter to drive engagement,” Kopit Levien said. But the financials, and the comments from Kopit Levien, are certainly interesting.
Source: New York Times August 09, 2023 17:12 UTC
