New York Times Cooking and Instacart have launched a new shoppable recipes integration, offering consumers, New York Times Cooking fans, and Instacart users an even more streamlined and easy cooking experience. This collaboration provides consumers the ability to discover delicious New York Times Cooking recipes, shop the ingredients easily with Instacart and have dinner on the table in as fast as 30 minutes. Instacart users will have access to a small sample of New York Times Cooking recipes via the Instacart app and website. This integration is part of the team’s expanded strategy to make New York Times Cooking’s recipes easier to make, including efforts such as increasing video content, an improved mobile app, and now easy ingredient shopping. “New York Times Cooking is an unparalleled destination for home cooks of all levels to have easy to follow, delicious recipes and expert advice at their fingertips,” said Joy Robins, Global Chief Advertising Officer of The New York Times.

Source: New York Times June 11, 2024 17:09 UTC