The publisher added 273,000 new online subscribers in the third quarter, for a total of four million digital readers, the company reported Wednesday. The number of total subscribers, including print and digital, hit 4.9 million, a high. Advertising was the weak spot, falling 6.7 percent over all, with digital ad revenue dropping 5.4 percent. The drop in digital ads, however, was more surprising for The Times, an established publisher with a growing base of online readers. The company said it expected a “challenging” fourth quarter for digital advertising as well.

Source: New York Times November 06, 2019 12:05 UTC