Average expected spending per person for domestic travel was 7,514 baht, while overseas travel spending averaged 34,299 baht per person based on the responses. The university estimated New Year spending by category as follows: social gatherings at 16.1 billion baht; merit-making 10.5 billion, daily consumption 22.8 billion, durable goods 5.26 billion, and luxury goods at 3.04 billion baht. Domestic travel spending was projected at 48.2 billion baht, while overseas travel spending was estimated at 5.7 billion baht. Mr Thanavath said New Year 2026 spending remained relatively vibrant, supported by the Khon La Khrueng Plus scheme, increased social gatherings and continued travel activity. Campaign-related spending is projected to inject a further 40–60 billion baht into the economy, helping to support growth in the first and second quarters.

Source: Bangkok Post December 24, 2025 21:47 UTC