The Wall Street Journal has released a new article providing an overview of how some of the gaming industry’s biggest publishers attract the top streamers to promote their newest games at launch and as part of new game updates. The report highlights that publishers like EA, Activision Blizzard, Ubisoft, and Take-Two pay some of the largest streamers to promote their games. The report states that some of the top celebrities on Twitch, like Ninja, can earn up to $50,000 an hour from these publishers for playing their new game on streams. The article also revealed that Take-Two plans to pay a large number of streamers to play Borderlands 3 upon its release this September. One report stated the EA paid Ninja $1 million to play Apex Legends during its launch window.

Source: Wall Street Journal May 19, 2019 00:45 UTC