New Twitter CEO to ‘transform’ platform‘EXCITED’: Elon Musk’s choice of an advertising veteran to take over the top job could indicate that the company aims to revamp its declining advertising revenueReutersNewly appointed Twitter Inc chief executive officer Linda Yaccarino on Saturday wrote on Twitter that she has been inspired by owner Elon Musk’s vision to create a brighter future, and is excited to help transform the social media platform. It was the first time Yaccarino has spoken publicly since the news broke on Thursday last week that she was in talks to become the next CEO of Twitter. I’m excited to help bring this vision to Twitter and transform this business together!” Yaccarino wrote. Since Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 percent of its staff. Musk, who is also the CEO of electric-vehicle maker Tesla Inc, said that bringing Yaccarino on would help him devote more time to Tesla.

Source: Taipei Times May 14, 2023 21:45 UTC