South African startup Shesha aims to disrupt the established e-hailing landscape, largely dominated by international giants like Uber and Bolt, by providing a local alternative using its understanding of local conditions. This is according to spokesperson Nomsa Mdhluli, who told Disrupt Africa that the company was making safety concerns its number one priority. “Shesha verifies the identities of everyone on a Shesha trip from the customer to the driver, ensuring that they are indeed who they say they are. The startup is funded by numerous stakeholders including the Gauteng Taxi Industry Trust, Santaco Gauteng and the Gauteng National Taxi Alliance, which Mdhluli said gives it an “intimate understanding of local conditions”. The company is in the process of onboarding over 13,000 drivers, and claims its customer uptake has been “phenomenal”.

Source: The North Africa Journal July 03, 2024 18:16 UTC