To help, Forbes Business Council members, below, discuss some of the more critical elements that small business owners should consider when developing a pricing plan or strategy. Price-To-Value RatioA very wise man once said, "If no one complains about your prices, then you are not charging enough!" Price is merely a monetary reflection of your product or service's value, so make sure that you are providing enough value to customers. Determining how to price the advice as a product is tricky. The Comfort PointThe key to settling on a pricing strategy is recognizing what every price is: a compromise.

Source: Forbes October 23, 2019 12:11 UTC