NEW DELHI: Max Bupa recently launched GoActive, a digitally enabled health plan, which aims at offering a holistic cover with the help of a single app. Customers also get a complimentary full body check-up worth up to Rs 2,500 from day one of the policy term.“With 1 in 5 Indians being plagued by lifestyle diseases, health insurance is not an option anymore. Over 60% of healthcare expenses in the country are still out-of-pocket and self-funded. “GOQii partnership with Max Bupa is unique as it guides and motivates consumers to adopt a healthy lifestyle with the help of a Health Coach. This behaviour leads to benefits in their insurance plan, which is a game changer,” said Vishal Gondal, Founder and CEO, GOQii.

Source: Economic Times February 26, 2018 11:15 UTC