If you are looking for a recent example, look no further than the Intel’s issues with Meltdown and Spectre. The assumption being that if Apple could control the silicon, it can control its destiny. This makes another assumption… that Apple is able to program a better, more secure, more stable chip than Intel. The suggestion from Bloomberg is that Apple will be looking to include new custom chips in three macOS machines released in 2018. Now read more about how Apple killed the MacBook Air, but left it on life support…
Source: Forbes January 31, 2018 00:13 UTC