Their latest New Balance away kit was revealed and released for sale on Friday but Nike have emerged as the front-runners to sponsor the kit from the 2020/2021 season. Their current contract with New Balance was signed in 2015 and is worth roughly £45m a season. (Image: Getty)With 750,000 people lining the streets for their Champions League victory parade, there is clearly a huge market to be filled by the right company. The club are likely to bear in mind, however, the fact that their New Balance partnership has generally been seen as a resounding success. Their 2017/2018 season kit was their highest selling in the club's history at the time, but was eclipsed by this season's jersey, which has been a massive hit with fans.
Source: Daily Mirror June 08, 2019 22:52 UTC