New L.A. Times Marketing Video Lets Readers Know, ‘We’re in This Together’ - News Summed Up

New L.A. Times Marketing Video Lets Readers Know, ‘We’re in This Together’


On April 3, the Los Angeles Times released a new 90-second marketing video, “Information Keeps Us Together.”The video emphasizes the importance of The Times journalists’ work during the coronavirus pandemic. More than a dozen Times reporters and photographers from several different bureaus contributed to the video, sharing how they’re working to give readers vital information about the pandemic while trying to stay safe. We’re trying to be safe but also get important information to our readers.”AdvertisementSeveral of the featured journalists provide reassurance to readers. “In a society where you have to stand six feet apart, the L.A. Times is our connection; it’s become our community,” says Sports Columnist Bill Plaschke. The video is part of the “The State of What’s Next” campaign.


Source: Los Angeles Times July 13, 2020 19:54 UTC



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