Impossible Foods confirmed today at the International Consumer Electronics Show that it will begin rolling out a new Impossible Burger recipe that aims to taste better, have enhanced nutritional qualities and be more culinarily dynamic. "The new product is a vast improvement of our old recipe," explained J. Michael Melton, Technical Sales and Culinary Manager at Impossible Foods. The original Impossible Foods recipe was designed specifically for flat-top cooking. Impossible Foods created its Impossible Burger with a mission to recreate the complete sensory experience of eating an animal-based burger, including its fatty mouthfeel, its iron taste and its bleeding. “Impossible Foods’ new recipe represents a quantum leap forward for food tech.

Source: Forbes January 08, 2019 00:56 UTC