Google Chrome has started alerting users to a new method of ad tracking called Topics that it claims is privacy-enhancing. However, Google is phasing out third-party cookies that track people across websites to serve them ads. According to google Topics allows it to target ads while preserving privacy. Chrome is making these technologies available in 2023 so that companies have time to integrate them ahead of Chrome’s planned removal of third-party cookies in 2024. Most people agree this is better than the third-party cookies that relentlessly track across the web, however, security researches still have concerns.

Source: Forbes September 08, 2023 16:28 UTC