A new group in Edmonton plans to use positive and engaging messages to help convince the public to buy into measures to prevent the spread of COVID-19. He hopes his group can find long-term strategies to keep COVID-19 health recommendations on the public's mind. He said the group wants to reframe the conversation around the pandemic in a way that motivates people and inspires change. The group wants to mobilize health professionals to provide clinical direction, alongside other volunteers who are better versed in social media, marketing or creative pursuits like music or video. The group will primarily be looking at solutions through social media, along with possibly postering or working with local businesses about how to change their COVID-19 messaging.

Source: CBC News September 06, 2020 12:56 UTC