Now, as the new leader of CNN, Licht is exploring ways for the cable news network to depend less on TV ratings to make money. The business strategy, which was described by people familiar with Licht’s thinking, could bolster CNN at a time when viewership has fallen. This season, CNN is averaging 178,000 viewers in the key 25 to 54 demographic, down 63% from a year ago. But CNN could often seem “scoldy and preachy when the facts themselves can tell the story,” said former CNN U.S. president Jon Klein. Moving forward, Licht is expected to be deeply involved in transforming CNN’s morning shows.

Source: CNN June 18, 2022 15:48 UTC