The Army is telling would-be soldiers it is OK to fail, in its latest drive to enlist the ‘snowflake’ generation. A £2.8million television, radio and social media campaign unveiled today shows recruits struggling on the battlefield and says failure is the ‘first step towards victory’. The Army wants to combat the idea that failure is a weakness ‘to be avoided at all costs’. The new radio adverts show soldiers can achieve their full potential when training hard enough, aiming high enough and pushing themselves far enough. Last year’s recruitment drive broke the record for the highest number of applications in a day.

Source: Daily Mail January 07, 2021 00:04 UTC