Apple’s iPhone 12 launch event is now just days away and, while recent leaks have revealed both good news and bad, we now know why you should be very excited indeed. Apple iPhone 12 range renders based on multiple leaks EverythingAppleProMORE FROM FORBES Apple iOS 14 Has 25 Great Secret FeaturesIn a new research note seen by AppleInsider, multinational investment bank Morgan Stanley has revealed that the iPhone 12 series launch will be the "most significant iPhone event in years," with sales skyrocketing 22% next year to 220 million units. Morgan Stanley highlights the all-new iPhone 12 mini starting from $649 ($50 less than the entry-level iPhone 11 last year), and the top of the range 512GB iPhone 12 Pro Max selling for $1399 ($50 less than the 512GB iPhone 11 Pro Max). Here is the full breakdown of prices:iPhone 12 mini (5.4-inch) - 64GB ($649), 128GB ($699), 256GB ($799)iPhone 12 (6.1-inch) - 64GB ($749), 128GB ($799), 256GB ($899)iPhone 12 Pro (6.1-inch) - 128GB ($999), 256GB ($1099), 512GB ($1299)iPhone 12 Pro Max (6.7-inch) - 128GB ($1099), 256GB ($1199), 512GB ($1399)The only exception here is the iPhone 12, which will cost $50 more than the iPhone 11 at each price point. Right to left: iPhone 12, iPhone 12 mini, iPhone 12 Pro Max, iPhone 12 Pro - renders based on ... [+] multiple leaks EverythingAppleProSo how is Apple, famed for its premium pricing, doing this?

Source: Forbes October 08, 2020 23:15 UTC