Amazon has just unveiled the latest version of its Fire TV streaming box - and it’s fair to say that it seems expressly designed to make life awkward for the recently launched Apple TV 4K box. This makes it well under half the price of even the cheapest of the two recently launched Apple TV 4K boxes, despite offering a similar (though as we’ll see later, not identical) level of video support. In fact, it actually outguns the Apple TV 4K in one key department by partnering its new 4K HDR support with Dolby Atmos audio. Here’s hoping, too, that it does what the Apple TV 4K does not and offers automatic switching between HDR and SDR outputs. --If you like this story, you might also like these:Amazon Video Stalks Apple By Slashing 4K Movie PricesApple TV 4K Review: 13 Reasons You Should Buy OneApple TV 4K Review: 13 Reasons You Shouldn't Buy One

Source: Forbes September 27, 2017 20:03 UTC