The vertical feed is designed to help users discover shows they want to watch. Netflix says clips from its series are often shared in portrait format on TikTok, but the company would prefer this to happen on its own platform. "We've actually been testing vertical video features for some time, about six months or so, and we've had a vertical video feed in the mobile experience that's been available for several months," Peters said. "That feed is filled with clips of Netflix shows and movies." Cinema operators and fans had feared Netflix could bring Warner blockbusters straight to streaming without a cinematic release.

Source: The Star January 25, 2026 16:04 UTC