Video streaming company Netflix will roll out a cheaper mobile-only plan in India as it looks to woo viewers amid growing competition from Amazon Prime Videos and other local players. The premium content platform also believes that growth in the Indian market is a marathon; and that it is witnessing steady progress here.After several months of testing, the company has decided to roll out a lower-priced mobile-screen plan in India to complement existing plans, Netflix said in a statement. Netflix had been testing a Rs 250 monthly subscription for mobile devices in India. Online content consumption in India has seen massive growth with data plans becoming more affordable. Netflix Chief Content Officer Ted Sarandos referred growth in India as a "marathon".

Source: dna July 18, 2019 11:24 UTC