Netflix Inc is testing a Sh400 monthly subscription for mobile devices in India, the video streaming giant said, aiming to boost its presence in a price-sensitive market where data consumption on smartphones is surging. California-based Netflix currently offers three monthly plans in India, ranging from Sh731 toSh1,200, but those are still expensive compared with similar offerings from rivals. Netflix's test plan at Sh400 a month gives users access to standard definition video on smartphones and tablets, a company spokesman said. However, its premium pricing is seen by critics as a stumbling block to bulking up its Indian user base. Netflix's strategy to launch the test for mobile devices in India comes against the backdrop of rising demand for smartphones in the world's second-biggest mobile phone market with more than 1.1 billion wireless connections.

Source: The Star March 26, 2019 13:18 UTC