Netflix will work with Microsoft to launch a cheaper subscription plan that includes advertisements, the firms said Wednesday, as the streaming giant fights to attract customers. Microsoft will be responsible for designing and managing the platform for advertisers who want to serve ads to Netflix users. Analysts were not surprised by Netflix's choice in Microsoft because it offers fewer conflicts of interest for Netflix than some other companies. "Unlike the top three ad sellers in Google, Meta, and Amazon, Microsoft hasn't pushed competing streaming products," wrote analyst Ross Benes. After years of amassing subscribers, Netflix lost 200,000 customers worldwide in the first quarter compared to the end of 2021, which sent its share plunging.

Source: News 24 July 14, 2022 11:31 UTC