Spotify is in the midst of its third ad campaign featuring tag lines rooted in highly specific listener data. (Indeed, several people called Netflix out for seeming to copy Spotify with its post.) Netflix, which has more than 100 million members, emphasized that the use of data to better serve users was a main part of its business and that its behavioral data was collected anonymously. The company has frequently shared interesting information about viewers’ habits in the past, said Jonathan Friedland, a Netflix spokesman. Advertisement Continue reading the main storyTidbits on Netflix viewing habits are “fascinating to people,” Mr. Friedland said.

Source: New York Times December 17, 2017 18:11 UTC