Netflix knew that they could count on the entertainment media to spread the word. They knew that this Super Bowl commercial would be treated as news by folks like me who cover big movies and how big movies are sold and received. They knew this because, for better or worse, the entertainment media has become a de-facto arm of the studio marketing machine. These would-be “big” Netflix movies have to eventually stop being… not good, lest the streaming giant (which excels in the realms of episodic TV and outside-the-box feature films) cement a reputation as the equivalent of straight-to-VHS for studio discards. And Netflix was able to do that because we in the entertainment media were absolutely willing to sound the alarm and spread the word far beyond even the reach of that televised event.

Source: Forbes February 06, 2018 18:04 UTC